“Love is who I am.” And astrology, it’s basically the cosmic Buzzfeed quiz. A piece of rose quartz stone is an expression of unconditional love. Posting a hermit tarot card to Instagram is a way of signaling introversion. Putting aside whether planetary alignments actually influence the personal lives of human beings, astrology and other nonscientific practices are sometimes less about predicting the future than they are about helping to understand ourselves. You don’t have to actually believe in astrology to be into it. “The tiger’s eye, I wear for protection, and it worked, because I wore this in the ‘Celebrity Big Brother’ all-star house, and I was super-protected.” But a lot of the appeal of this stuff isn’t really based in any strong held belief in the occult. Even Spencer Pratt, the arch villain of “The Hills,” has reinvented himself as a crystal outfitter. The Hoodwitch, an online retailer who sells everyday magic for the modern mystic, has amassed over 260,000 Instagram followers for her hashtag #witchtips and beautifully staged tarot readings.
Astrological sign memes dominate Twitter. New apps like Costar Astrology and the Daily Hunch are part of a suite of internet products rebranding the zodiac for the digital set. But there is one part of the internet that is drawn to things that cannot be Googled.
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All of those little mysteries that used to fuel conversation - Who was that guy in that movie? How big is the Pacific Ocean? Do you think that TV dog is dead now? - are so easily solvable. Thanks to the internet, everything seems knowable. Is it all irrational nonsense - or is it a necessary corrective to the data-driven, hyper-logical, crypto-libertarian values that rule the internet? Transcript Astrology Is Fake but It’s Probably Fine From astrology memes to Instagram crystals, mysticism is taking over the internet.
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